We need a new approach of Mindful Love for the patient, caregivers, and society overall because what we are doing right now is failing us all. So I questioned myself… Can a movement be based on a message that could help unify us as one? If so? What would be the message? My answer was LOVE! Love transcends! Love Wins! It is the desire of my heart to create a movement based on love to bring consciousness to our mental health and dementia crisis. It is a social experiment! This assessment is to see if a social brand that is designed to give back from the onset can effectively start a movement of change.